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Google Academy: Drive Online Sales
Home Decor
Context
Currently have one campaign with all of their products on traditional shopping. They're now adding lighting to their products, how should they structure their campaigns?
30% revenue growth YoY + breakeven on new products in the first 90 days of launch.
Additional Information
Many people browse for Home Decor products for a long time to ensure they find the style they're looking for.
Business goal
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