Sporting Goods

Context

Your company specializes in being the best place to get high-quality golf equipment for a great price.  It started off as a local sporting goods store, but has recently transitioned to e-commerce only. 

Business goal

20% revenue growth at 300% return on ad spend.

Additional Information

Most people want to try golf clubs in person before they make a purchase, but the company wants to stay e-commerce only.  What will you do to give potential customers what they're looking for?