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Google Academy: Drive Online Sales
Sporting Goods
Context
Your company specializes in being the best place to get high-quality golf equipment for a great price. It started off as a local sporting goods store, but has recently transitioned to e-commerce only.
Business goal
20% revenue growth at 300% return on ad spend.
Additional Information
Most people want to try golf clubs in person before they make a purchase, but the company wants to stay e-commerce only. What will you do to give potential customers what they're looking for?
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